Marketing company supports Welsh businesses with #ShoutOutWales
After meeting many women in business at networking events in her local area of Carmarthenshire and Swansea, many needing marketing and PR support without having the budget for it, Michelle Beer of Ferry Cake Marketing and PR created #ShoutOutWales on Twitter to show support in some way, in addition to help raise her business visibility.
Michelle explained ‘I set up my marketing and PR business in late 2014 to provide outsourced marketing and PR support to businesses in these areas. I was meeting so many small business owners who have taken the brave steps to set up on their own, but just did not have the marketing expertise or the budget to promote their own businesses and I found this rather moving. Many of these small businesses were not receiving the right marketing support they so much needed or were not being supported by marketing and PR agencies due to the business owners limited funds.
In my first 12 months in business, I must have met and spoken to over 250 businesses at networking or other events; I have honestly lost count. It was so humbling to hear about their journey into self-employment and their own businesses. I wanted to be able to help in some way when I had a few spare moments, which is often very rare these days.
‘I am a mum of three, so I juggle my business, work and networking around my children, which works fantastically well for me as, being my own boss, I can be extremely flexible with how I organise my work and priorities.
‘With my desire to support as many Welsh businesses as possible during my few spare moments, I turned to what I knew best and that was Twitter. I knew I could reach and further engage with businesses on this social media channel and went on to create #ShoutOutWales to shout about businesses in Wales to other Welsh businesses. In just over a year, during those few spare moments, it has gained almost 8,100 followers, a large proportion of which are Welsh businesses, and over 600 businesses have received regular and consistent FREE shout outs. Showcasing the diverse range of small businesses in Wales. It has been amazing for me to see how I have been able to support over 600 businesses in some way.’
To date (Feb 2017), over 37,3k tweets have been sent out in support of businesses in Wales. Numerous testimonials and messages of thanks have been received for the help Shout Out Wales have provided to raise Welsh businesses profile, created new clients and referred numerous leads to their businesses. A truly successful marketing Twitter campaign developed to serve the small business community has delivered over and above expected results. www.twitter.com/shoutoutwales, #ShoutOutWales.
One of the many testimonials received from Knotweed Support – Invasive Weed Specialists
“Quietly confident, Michelle is an excellent Marketeer who has really supported Knotweed Support with our growth and ensuring potential clients hear about us.