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Llanelli agency restructures its services

Carmarthenshire marketing agency reshapes its services

Ferry CakeFerry Cake Consultancy, a marketing and PR agency, based in Carmarthenshire, that offers a full range of marketing and public relations services, is to restructure its services in November to offer marketing consultancy and training only.

Ferry Cake, launched in November 2014, was positioned as a one-stop agency for all marketing and PR needs and therefore offered a diverse range of services, including strategic marketing planning, social media support, website design, media relations, marketing audits, marketing training and 1-2-1 marketing support. Clients have included the National Botanic Garden of Wales, Carmarthen Domestic Abuse Service, Cerebra, BCC IT, Spring Tide Procurement and Burns Holiday Homes.

The business, set up by Michelle Beer, has seen her expertise and passion for digital communications, not only support Carmarthenshire and Swansea businesses but also over 600 business across Wales in the past 12 months, through ‘Shout Out Wales’ and the hashtag #ShoutOutWales: a Twitter profile set up by Michelle to support and shout about Welsh businesses. To date, almost 30,000 tweets have been sent out, helping to raise the profile and visibility of hundreds of Welsh businesses.

Michelle has recently partnered with Swansea ITeC, a training and apprenticeship provider based in Swansea, to develop and deliver the Level 4 Diploma in Digital Marketing, a Welsh-Government led apprenticeship programme and supported by the European Social Fund. The Level 4 diploma is an all-age apprenticeship, and can help those currently in marketing to develop their digital marketing skills or those looking for a pathway to facilitate a career change.

‘One of the business visions is to be able to help with addressing the digital skills gap in Wales, and I am so pleased that this partnership not only helps achieve one of the business visions but also allows me to share my knowledge in a subject area in which I am always developing and am very passionate about,’ enthused Michelle.

Michelle went on to say ‘The decision to restructure was to allow the business to focus more on strategic marketing support and the delivery of high end training, and these changes will help us to meet clients’ needs and support our business growth.’