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Generating creative content ideas!

Digital Marketing Apprentices gets creative!

It was a great pleasure to work with several businesses from Swansea and CarmarthenshiContent Marketing Workshop Swanseare this week to help develop their digital marketing skills. In the last session, my ‘Digital Marketing’ Apprentices started working through their ‘Content Marketing’ workbook, taking them through each of the stages of content marketing planning process. This week, we continued with the topic, but this time, with very much a hands on training session of idea generation.

It was good to see the apprentices supporting each other during the session, sharing experience and ideas, resulting in a sheet full of ideas for each of the apprentices to take away with them back to their workplace to help develop their content marketing.

I look forward to seeing how they implement and distribute their new content ideas in the coming months.

One of the key messages they took away with them was not to develop just any old content, but to make sure it’s either interesting, helpful, educational, inspiring or funny enough to engage with their target audience.

Photo: Michelle Beer of Ferry Cake Marketing and PR Consultancy delivering the Digital Marketing – Content Planning training session.

About the Level 4 Diploma in Digital Marketing Apprenticeship

The apprenticeship is delivered in partnership with Swansea ITeC, a training and apprenticeship provider based in Swansea.  The Level 4 Diploma Digital Marketing Apprenticeship is a Government led apprenticeship programme and supported by the European Social Fund. It is an all-age apprenticeship, and can help those currently in marketing to develop their digital marketing skills or those looking for a pathway to facilitate a career change.