About Ferry Cake Marketing and PR
Ferry Cake Marketing and PR Consultancy was founded by Michelle Beer, an MSc. e-Commerce (Business) graduate.
From her focus on digital transformation, and her love for the beautiful, Welsh coastal village of Ferryside and divine cakes, Ferry Cake Marketing and PR Consultancy was formed.
Michelle graduated from law school in 2001 having completed postgraduate legal studies; however, preferring a career in business to law, she went on to develop her business and marketing skills by gaining a business degree and achieving professional development in e-Marketing with the Chartered Institute of Marketing (UK).
In 2008, she successfully led and completed an 18-month "Digital Marketing Knowledge Transfer Partnership" project between an educational establishment and a growing manufacturing/retail business, Burns Pet Nutrition. The knowledge she gained was shared with MBA Business and Management students.
In addition, she is a Business Wales mentor and a Big Ideas Wales role model. She has a keen interest in new technology and information and communications technology (ICT), and researching and developing creative solutions and strategies to meet different sectors’ and projects’ needs.
Michelle's vision for the business is not only to support businesses and organisations with their marketing and PR but also to offer opportunities to young people to develop their digital skills and expertise, through the means of work placements, apprenticeships and training.